Apple uses a series of videos to introduce iOS 5 which is a new operating system for iPad, iPhone, and iPod Touch. It shows few of the 200 new features and how people benefits from them. In the video, there are two iOS vice presidents describing what Apple has implemented and improved the new system which increase credibility. Through youtube, people can immediately see the effect of iOS 5 and think that it is innovative. It sends out a strong brand message - Apple keeps innovating to meet customers' needs and wants. I think Apple is quite success in using youtube as a social media platform. What do you think?
I love using YouTube for practical things, and what a better way to do it when you launch something like a new OS. The most annoying thing in the world is to search for Microsoft help through their site, however, YouTube has rescued me a number of times. Wish MS would get on this like apple does. Great way to keep your customers satisfied.
ReplyDeleteRoss