type in what you want :)

Tipp-ex released a youtube video which I found it quite interesting. It is an interactive campaign. After you have pressed "Don't shoot the bear", you can type in anything to decide what the bear and the hunter in it do. Try it and you will love it!

P.S. it contains foul language.

how Apple make use of Youtube

Apple uses a series of videos to introduce iOS 5 which is a new operating system for iPad, iPhone, and iPod Touch. It shows few of the 200 new features and how people benefits from them. In the video, there are two iOS vice presidents describing what Apple has implemented and improved the new system which increase credibility. Through youtube, people can immediately see the effect of iOS 5 and think that it is innovative. It sends out a strong brand message - Apple keeps innovating to meet customers' needs and wants. I think Apple is quite success in using youtube as a social media platform. What do you think?

Urban outfitters - a successful brand in social media marketing

Urban outfitters is an American brand which is actively engaged with social media marketing tool. It ranks first in the apparel retail industry with the best relative performance.They do not place ads on TV, newspapers or magazines. They know that their customers are mainly teenagers which are highly connected with social media. They updated their twitter and facebook page everyday to let people to know about their newest products. They also updated youtube videos about their collections and trends.

I found a blog that describes 12 rules of social marketing for Urban Outfitters 



1) Hang out with cool kids
2) Don't be a Snob 
3) Be a good listener
4) Ask good questions 
5) Make some introductions
6) Stop talking about yourself too much 
7) You need a good party spot 
8) Music can really set the mood 
9) Be spontaneous 
10) Don't take yourself too serious 
11) Be vulnerable 
12) Keep in touch 


I found it quite interesting =) What do you think?

social media for customer relationship management

More and more organisations are using social media for its customer service as there are many potential customers for the organisations. It can increase efficiency and can reduce cost. Many people leave comments which spread word of mouth for the brands. The brands can then find out which part they haven't do well enough. There are 79% of companies using social networking sites. I personally using Twitter to contact with Qantas for my flight which was being delayed by volcano ashes and is quite up-to-date. When I called Qantas for info for my flight, it took around four hours for a Qantas' staff to respond to my enquiry, but it just took like 5 mins for Qantas respond to my Twitter post.


This report provides an insight for how companies use social media for CRM. (link)

Social media is an effective way for brands to communicate to customers and respond to their needs. What do you think?

social media for organisations

Social media is a new field to organisations. Many of them are starting to engage in it. They are starting to set up Facebook and Twitter accounts. As social media can be accessed freely and easily, most firms have overlook the issues for social media. It is hard for them to measure the effectiveness of using social media. However, it is essential for businesses to market online. 
There are four benefits that i have found : 

• wider audience exposure
• build relationships 
• successful branding 
• risk management strategy 

In Australia, there are only a few organisations using social media which is lagging behind other countries. According to a global analysis from KPMG Australia, China's adoption rate is 87%, 71.5% in the US and 70.2 % in India, Australia is second last at 41.6 per cent. It is, however, still well ahead of Japan where just 27.5 per cent of businesses use social media. (link)

Organisations should take advantage of social media, but should also beware the negative impact of it. What do you think?